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Social Buttons: A Must-Have in Local Internet Marketing for 2023 and Beyond

Local internet marketing is a curious side-field of traditional internet marketing. Localization — the technique of taking a competitive keywords and adding location terms to it in order to focus on the relevant customer base — seems at first to be the sole element in local internet marketing, but the truth is a bit more …

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Even For a Small Business in A Big City Like Los Angeles, SEO Should Go Local

If you’re a small business in a small town, getting a website up online and having an SEO company do some local internet marketing for you is almost a no-brainer. The benefits are significant — you can make sure that any time anyone from (or visiting) your town searches for a term related to your …

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Free vs. Paid: Two Types of Directory Submission

Directory submission is one of those everyday SEO activities that most people think they have pretty much down pat. You find a directory that accepts websites, you turn in your link, and then you find another directory. It’s almost the most idiot-proof, dead-simple kind of website SEO you can imagine. But there are complexities to …

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Two Tricks to Improving Conversions: Priming Words and a Web Presenter

Sometimes, SEO isn’t enough — you can have mountains of traffic, and if your website simply isn’t able to turn that traffic into buyers, you need to stop focusing on SEO and worry for a while about your conversion rate. There are several tricks websmasters use to improve conversions — from targeted Email marketing gimmicks …

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The Three Levels of Website SEO

There are three basic levels of website SEO in the modern Internet Marketing game. There’s the basic, low-level SEO that offshore companies are famous for performing quickly and accurately — simple, repetitive tasks like commenting on submitting your site to directories and pinging RSS aggregators. Then there’s midlevel SEO that involves keyword research; things like …

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