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Digital Marketing

The Hidden Costs of Click Fraud: How to Stop Wasting Your Ad Spend

As online advertising continues to grow in popularity, the issue of ad fraud and click fraud is becoming increasingly prevalent. In 2023, it’s estimated that ad fraud and click fraud will waste 20% of PPC advertisers’ budgets, equating to billions of dollars in lost revenue. Click fraud is a type of online advertising fraud that …

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3 Digital Marketing Trends You Can’t Ignore

Marketing for a small business can be daunting, and keeping up with the latest trends and strategies is crucial to online marketing success. However, finding the time to research and stay on top of the latest developments can take time away from running the business. We understand that time is valuable when running a business, …

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Three Ways to Supercharge Your Law Firm’s Client Acquisition

It can be hard to stand out in the law industry. With so many firms and practice groups focused on the same pool of clients, it is crucial to do everything possible to bolster client acquisition and improve marketability. While there are countless resources online—all touting a quick fix and a one-size-fits-all solution—this is rarely …

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Solving the Affordable SEO Dilemma: A Guide to Finding the Right Balance

Affordable SEO is the holy grail of webmasters everywhere — if you can offer the struggling business owners a surefire way to rank them on Google for ‘an affordable amount’, you have business in your pocket. Of course, every business owner has a different idea of what they consider ‘affordable’. It would actually benefit most …

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