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3 Digital Marketing Trends You Can’t Ignore

Marketing for a small business can be daunting, and keeping up with the latest trends and strategies is crucial to online marketing success. However, finding the time to research and stay on top of the latest developments can take time away from running the business. We understand that time is valuable when running a business, …

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Three Ways to Supercharge Your Law Firm’s Client Acquisition

It can be hard to stand out in the law industry. With so many firms and practice groups focused on the same pool of clients, it is crucial to do everything possible to bolster client acquisition and improve marketability. While there are countless resources online—all touting a quick fix and a one-size-fits-all solution—this is rarely …

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Will ‘Search Plus Your World’ Change Organic SEO That Much?

Many of you who are into organic SEO may be unimpressed by Google’s latest unveiling, entitled “Search Plus Your World”. If you don’t know what I’m talking about, SPYW affects anyone who is both Logged into their Google account when they search, and Has a Google+ account and at least one person in their Circles. …

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Two Tricks to Improving Conversions: Priming Words and a Web Presenter

Sometimes, SEO isn’t enough — you can have mountains of traffic, and if your website simply isn’t able to turn that traffic into buyers, you need to stop focusing on SEO and worry for a while about your conversion rate. There are several tricks websmasters use to improve conversions — from targeted Email marketing gimmicks …

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Dispelling the Myths about Article Writing and Distribution

Most internet marketing strategies have two sets of myths attached to them. The first is the most common – over-inflation of statistics. That’s where hundreds become thousands and thousands becomes tens of thousands. The second is disparity – putting things in a negative light and saying they don’t work. Both have been applied to article …

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Article Writing and Distribution Has a Sexier Name These Days

In the “old days” of 2009, during the height of EzineArticles, BUM Marketing, and article writing and distribution, no one really had a good name for what so many people were doing. In ’10 and ’11, we got a whole slew of slightly better names, like ‘SEO content production’ or ‘Article marketing’. But it wasn’t …

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