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Will ‘Search Plus Your World’ Change Organic SEO That Much?

Many of you who are into organic SEO may be unimpressed by Google’s latest unveiling, entitled “Search Plus Your World”. If you don’t know what I’m talking about, SPYW affects anyone who is both

  • Logged into their Google account when they search, and
  • Has a Google+ account and at least one person in their Circles.

If you meet both of those qualifications, and you go up to the upper right of your search screen and click the “Show Personal Results” button, you’ll find that any relevant content created on Google+ by people in your Circles gets filtered into the results. I follow Ed Dale, for example, and when I search for “Search Plus Your World” on Google and click “Show Personal Results”, I get a few of Ed’s blog entries in and amongst my other traditional results.

So what does all this mean?

In short, it means that there’s going to be a vicious cycle in play soon. Some SEO people are going to start leveraging hardcore social marketing techniques on Google+ in order to get their content to appear on people’s “Personal Results” (hi, Ed!). That, in turn, is going to accelerate Google+’s ascent to dominance of the social marketplace — and the more dominant Google+ becomes, the more SEO pukes are going to try to abuse it.

It will almost certainly all end in Google starting to put limits on Google+ accounts much like Twitter did. But the ride we’re in for to get to that point is going to be a quick one, and some sharp, hardworking people are going to win big from this change.

Now, will all of that matter to the rest of us who aren’t going to put in the hard work to take advantage of SPYW? In the long run, probably not. It does mean that normal SEO will be mildly less effective, as there will be more ‘competition’ in the form of Google+ results that we have to unseat in order to keep our first page placements — but competition is something we’re all used to by now, so I don’t really see this being that much of a gamechanger until something unexpected comes along and upends the whole thing in an unpredictable manner — which will happen.

25 thoughts on “Will ‘Search Plus Your World’ Change Organic SEO That Much?”

  1. I have hundreds of Word documents on my PC right now and I was planning on getting Office for Mac when I get my Macbook but now I’ve found out about Pages and I’m curious.
    Are they pretty much the same? I just don’t want to spend hundreds of dollars on Office for Mac when I could only spend $20-$40 on Pages and Keynote.
    BONUS QUESTION: would Powerpoint documents also work on Keynote?

  2. Scorch Delta-62

    shud i drop 1yr for prep for iit or aieee or shud i join ipu college wat abut it placements…and campus environment…wat about comp sc course(b.tech) in ipu…

  3. Smashing Pumpkins

    I have idea how to insert page numbers in Microsoft Word. I have tried using page breaks and stuff but I can’t get it wot work. The problem is I am working on a thesis in which I want to give page number as below:
    No Page number to front page.
    Page numbers to first 4 pages in Roman format ( I, II, III, VI….).
    Then after the roman numeral pages normal pagination starts but with different placement. Therefore, page 1 (bottom of page). The rest of the chapters pages will be in the upper right hand corner. A new chapter would bring page x at the bottom, and so forth. Help please!

  4. i.e. I don’t what for what I am doing on page one to affect the placement of the content of page two.

  5. I am doing a business plan for a school project, and I need to know how much I am going to spend for advertisement.

    Thank you.

  6. My homepage is distorted…the pictures seem crunched, and the ads that were on the right side of the page, are now below the “sites” column. How do I fix this?

  7. I am trying to place an adsense ad on an html page. I want it to be at the top left, but when I place the adsense code, all other elements get pushed down below the ad. Help?

  8. I am a Sea Shepher Cove Gaurdian in Taiji Japan for 1 month and a half soon. My facebook is more like a blog, how do I make it so people just have to click “like” instead of making a friend request? Thank you!!! I could not find the answer elseware….
    Ok I made a community page…now does anyone have an idea how I can make it my “default” so when I click “profile” it takes me to that page rather than my personal?

  9. I’m a little confused about pen names. I assume you use your real name when giving contact details and your pen name when saying who the novel has been written by, but which do you put in the heading that appears at the top of each page?

    Also, does it matter if the page number is at the top of the page or should it be at the bottom?

  10. ROP – Run of Page, Run-of-page.

    If you work in advertising and understand what this has to do with the placement or frequency of adverts, love to hear your response!

  11. I am paying $140 for first page google placement but I never find myself there, the company that I am paying is now accusing me of being the reason “loosing my rank” as they say that I am the one that is responsible for looking to often, is this true or are they scamming me?

  12. I’ve been trying to figure out how some of the more appealing Websites pull off their look. It appears that it’s well placed gifs (with text/links within the gifs). I’ve been trying to create an appealing site with just html and jpgs, with little results.
    Am I on the right track with this?

  13. i’m interested in taking the advanced placement program, but my school does not offer it so i have decided to study it myself!!! can i do that??? and if so how? do i need a tutor???

    thank you

  14. I am trying to get my web site noticed, I have cutting horses, stud service,boarding and training available. I am new to the online business world and would appreciate some sound advise! Thanks

  15. Can anyone tell me how to prepare for subex placement any useful sites so that I can prepare well thank you.

  16. I am revamping a website with an OK Google ranking to try and improve page rank. I run the site with PHP with SE friendly links (no query strings). The base-names of the URLs were “index.html”, but I can call them anything, and I need to know if I have some of the pages marked as “index.html” and other named “video_dvd.html” that bring up the same page will be considered SE spam. Example:


    All three of these links would go to the same page, as the PHP only reads the ‘catalog’ and ‘122’ part of the URL to lookup the information from the DB. I’ve kept things uniform by having the same types of links on one page (for example, the index page has index.html links, and the product directory has the ‘video_dvd.html’ links.

    Is this type of SEO kosher for Google and the like, or should I keep one uniform link for each page?

  17. How much the cost of advertising on the main page of the site yahoo for size 300px x 250 px? how to ad? whom should I contact to tide the ad? The design is already made by me

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