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Internal Linking And the Power of Organized Blog Posting

Let’s assume that you have a website, and you’ve also got a list of keywords that you’re trying to get your website to rank for. You may or may not realize this, but it’s much easier to get each page on your website to rank for a few keywords than it is to get your entire site to rank for an entire list of keywords. That’s where the power of internal linking — specifically, organized on-page blog posting — comes in.

People assume (correctly) that getting a link from Page A on Site A to Page B on Site A doesn’t do a thing to help Page B’s authority in the eyes of the search engines. No amount of internal linking is going to make your page rank for a keyword if your site doesn’t also have solid incoming keywords from as many different root domains as possible.

But what people don’t realize is that the total authority of your site can be manipulated so that Page A ranks for different keywords than Page B — through the power of internal linking. This is the deepest levels of organic SEO, but it’s worth learning.

Let’s say, for example, that you have a site that’s all about nutrition. You’ve got a bunch of solid incoming links from a bunch of other root domains, but right now your site is all over the place in terms of what page is showing up under what keyword. If you have a blog in a subfolder or subdomain of your main page, you can easily produce a bunch of content that is strongly bound up in a small cluster of related keywords. Then, you link each content page to the specific page of your site that you want to rank for those keywords.

For instance, you might write a blog post all about low-carb dieting, and pack in keywords like “Atkins”, “South Beach”, “low-carb”, “low carbohydrate”, “Gary Taubes”, and so forth. Then, you link the blog article to your site’s page about the effects of low-carb dieting and how it works.

Essentially, what you’ve done is to tell Google that, while your whole site is about dieting, that specific page is really all about low-carb dieting. As your site builds authority as a whole, your individual page about low-carb dieting will score higher than the rest of them will regarding those chosen keywords, and the searchers will go to the page most relevant to the terms they are actually searching for.

That gives you a boost in conversions as well as a small overall boost in rankings (because each page on your site is specific to a certain cluster of related keywords, it will rank more highly on those keywords than an identical site without the solid internal linking structure that your on-site blog provides.) As if there weren’t already enough great reasons to have a custom blog created for your website!

47 thoughts on “Internal Linking And the Power of Organized Blog Posting”

  1. Im looking for Affordable Search Engine Optimization SEO Philippines?

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  2. I hav a math quiz tomorrow and the only thing i can remember about domains is that i have to use a sign that looks like an E but i have no idea what it is! and i left my math book in the school…

  3. Here’s the problem I have to answer: Find the domain of sqrt((x-4)(x-2)(2x+7))/(x^2-100)?

    I can get the bottom part which, by itself, would be: (-inf, -10)U(-10,10)U(10, inf)
    But I have no idea how to get the top part, and then put them together!

  4. x2 is square rooted then plus one
    i think it is
    domain : x-real numbers greater or equal to 1
    Range :y- real numbers greater or equal to 1
    is this right or am i totally wrong?

  5. I learnt that cube roots Domain is all real numbers. could anyone plz explain it to me why every real number has cube root. show the key point…..
    Thanks RENO, Thanks Alejo. I got the perfect answer.

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  9. For my precalculus summer preparation hw, I need to review my algebra, yet I forgot the above terms. Help define domain, roots, zeros for me, how to find them, and examples of them. Ty.

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  13. I know this is probably relatively easy, but math isn’t my thing. I want to know how do you find the domain of an equation that has an absolute value within a square root. For example F(x) = √(7- |x + 12| ). I know the domain of a square root must consist of numbers which are non-negative but the absolute value within the square root is throws me off and I don’t know where to go from there. Any hints would be appreciated. Thanks in advance.

  14. In high school I was told to NOT make much noise on the internet. But these days the direct opposite is being said and done through facebook, twitter, linkedin… etc. People say that these are our resources these days but I’m not seeing Twitter or facebook really bringing up any real local jobs… and Linked in has a total of 5 jobs in my local area posted for ANY random job.

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  16. What are the roots of the following eq?
    √11x^5 +29x^4 -41x^3=117x^3+3/7x -4
    the sqrt is on the whole equation and I need to find the roots.

  17. I want to find a good company which can do SEO well.
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  18. 10 points! explain work graphing square root and cube root functions?

    1. y=∛x-7

    2. y=√x +6

    3. y=-2√x-3

    4. y=3∛x+4 -9

  19. Over the years, I took SEO services from various companies promising top 5 positions on all major crawlers. This, of course, was never achieved by ANY of them. The issue, from my understanding of backlink creation, is that although the SEO company may submit our URL to high PR sites to create backlinks, it is never garanteed that the websites will actually accept to post the backlink.

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  22. What exactly is a domain root folder, and how to i upload a sitemap into a domain root folder on my website?
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  25. I have produced a website using Rapidweaver and now want to upload a sitemap for it. I have created an XML sitemap but it is telling me to upload it to the domain root folder of my site and I don’t have a clue what or where this is?

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  27. Here is my work:

    y= sq.root(4 – x^2)
    4-x^2 ≥ 0
    -x^2 ≥ 4
    x^2 ≤ 4
    x ≤ 2

    But the answer states the domain is -2 ≤ x ≤ 2…

  28. I want my site to be advertised in online classifieds. Some SEO companies say they will put me in at least 50,000 places. Is this for real? How can I check to see if they did this?

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