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Small Business SEO

Solving the Affordable SEO Dilemma: A Guide to Finding the Right Balance

Affordable SEO is the holy grail of webmasters everywhere — if you can offer the struggling business owners a surefire way to rank them on Google for ‘an affordable amount’, you have business in your pocket. Of course, every business owner has a different idea of what they consider ‘affordable’. It would actually benefit most …

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Free vs. Paid: Two Types of Directory Submission

Directory submission is one of those everyday SEO activities that most people think they have pretty much down pat. You find a directory that accepts websites, you turn in your link, and then you find another directory. It’s almost the most idiot-proof, dead-simple kind of website SEO you can imagine. But there are complexities to …

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Two Tricks to Improving Conversions: Priming Words and a Web Presenter

Sometimes, SEO isn’t enough — you can have mountains of traffic, and if your website simply isn’t able to turn that traffic into buyers, you need to stop focusing on SEO and worry for a while about your conversion rate. There are several tricks websmasters use to improve conversions — from targeted Email marketing gimmicks …

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The Three Levels of Website SEO

There are three basic levels of website SEO in the modern Internet Marketing game. There’s the basic, low-level SEO that offshore companies are famous for performing quickly and accurately — simple, repetitive tasks like commenting on submitting your site to directories and pinging RSS aggregators. Then there’s midlevel SEO that involves keyword research; things like …

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Freelancers, However Cheap, Do Not Qualify As Affordable SEO

Rentacoder. Elance. Odesk. The number of places it’s possible to go hire some ardent Filipino, Indian, or Bangladeshi keyboard jockey to do “SEO work” for pennies per hour is ever-growing — but is that kind of SEO actually worthwhile? Sure, in terms of the amount of money you have to spend up front, it can …

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