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Small Business: SEO or PPC Management, That Is The Question

If you run a website-driven small business, SEO is basically an everyday part of your life. And for the vast majority of business models, SEO is totally the way to go. It’s a bit of an investment upfront for a long-term payoff that amounts to nearly-free traffic. But it’s not the right model for every

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PPC Management: Scaling the Ladder Three Rungs At A Time

PPC management, for the uninitiated, is a service offered by many SEO companies, and it’s the quickest way to achieve a first page placement. PPC management, somewhat tautologically, involves the management of PPC — or Pay Per Click marketing. Pay Per Click Marketing is a service offered by major search engines like Google, Yahoo!, and

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