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Author name: Donna R.

Why Video Marketing Is The Future: Harnessing the Power of YouTube and TikTok

Leave a Comment / Video Marketing /

With the increasing popularity of online video platforms such as YouTube and TikTok, video marketing has become an essential part of many businesses’ marketing strategies. Video marketing allows businesses to engage with their target audience in a more interactive and engaging way, which can lead to increased brand awareness, customer loyalty, and sales. Platforms such […]

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10 Essential Tools Every Online Entrepreneur Needs from Appsumo

Leave a Comment / Digital Marketing /

Starting and running an online business can be challenging, but with the right tools, entrepreneurs can streamline their work and boost productivity. Appsumo, a website that offers deals and discounts on software tools for entrepreneurs and small businesses, recommends ten essential tools for online entrepreneurs. Let’s take a closer look at each tool and how

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The Most Common ADA Compliance Issues Found On Websites: Legal Issues, Benefits, and Statistics

Leave a Comment / Website Design /

The Americans with Disabilities Act (ADA) is a law that prohibits discrimination against individuals with disabilities. This includes discrimination on websites and in digital media. In recent years, there has been a rise in lawsuits against companies with non-compliant websites. We will cover the most common ADA compliance issues found on websites, provide examples of

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Your SEO is Not Working This is Why

Leave a Comment / Search Engine Optimization /

Search Engine Optimization (SEO) has been a crucial component of digital marketing for many years. However, with the ever-evolving algorithms and the shift towards mobile-first indexing, the strategies that worked five years ago may not be as effective today. We’ll explore the differences between SEO strategies then and now, provide examples of local businesses that

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Small Business, Big E-Commerce Dreams: Why Online Shops are Perfect for the Little Guys

Leave a Comment / Ecommerce /

Small Business, Big E-Commerce Dreams: Why Online Shops are Perfect for the Little Guys With the rise of the internet, setting up an ecommerce online shop has become easier than ever before. And in today’s economy, there are many reasons why starting an online store can be a great decision. In this blog post, we’ll

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The Hidden Costs of Click Fraud: How to Stop Wasting Your Ad Spend

Leave a Comment / Digital Marketing, Tips /

As online advertising continues to grow in popularity, the issue of ad fraud and click fraud is becoming increasingly prevalent. In 2023, it’s estimated that ad fraud and click fraud will waste 20% of PPC advertisers’ budgets, equating to billions of dollars in lost revenue. Click fraud is a type of online advertising fraud that

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Why Semrush is The Secret to Unlocking More Traffic and Customers

Leave a Comment / Website Design /

The fight for online visibility and clients is escalating daily in the rapidly changing digital environment. Every website owner wants to improve their website’s search engine positioning and increase organic traffic. But how do you distinguish yourself from the pack and beat out the opposition? Semrush, to put it simply. Semrush is a comprehensive digital

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3 Digital Marketing Trends You Can’t Ignore

Leave a Comment / Digital Marketing, Social Websites Marketing, Web Content /

Marketing for a small business can be daunting, and keeping up with the latest trends and strategies is crucial to online marketing success. However, finding the time to research and stay on top of the latest developments can take time away from running the business. We understand that time is valuable when running a business,

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Three Ways to Supercharge Your Law Firm’s Client Acquisition

Leave a Comment / Digital Marketing, Lawyer Marketing, Search Engine Optimization, Web Content, Website Design /

It can be hard to stand out in the law industry. With so many firms and practice groups focused on the same pool of clients, it is crucial to do everything possible to bolster client acquisition and improve marketability. While there are countless resources online—all touting a quick fix and a one-size-fits-all solution—this is rarely

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