If you have a website and a desire to make money, you should be engaging in targeted email marketing — it’s that simple. Every single major corporation in the country (and most of the medium-sized ones) engage in targeted email marketing on one level or another. You can tell using one simple trick: if they ask for your email address — at all — they’re using targeted email marketing.
So what is targeted email marketing? Simple – it’s collecting email addresses of people that you know are interested in what you’re selling, and then emailing them stuff that makes them more inclined to buy your stuff. If you’re a giant corporation like Wal*Mart, you send them your weekly coupons or something. If you’re a small business, you can send out coupons, but you’re likely to be even more successful by sending out emails about your latest new product or service.
The trick is to build the list. It’s a numbers game — if 0.5% of people respond to your email, and you have 200 people on your list, that’s one reply. If you have 20,000 people on your list, that’s one hundred replies. Having a large list of people that you can send emails out to efficiently means that you make more money off of each email you send out.
There are two ways to obtain a list: you can purchase one or you can build one. For many major companies that have a broad spectrum of products (like Wal*Mart), it’s easier to purchase a list of a hundred million email addresses, because almost everyone can find something in their store that they want to buy. For business with a very narrow product stream — say, Lea & Perrins — it’s smarter to build a list, because of a hundred million email addresses on Wal*Mart’s list, maybe only one million actually use Worcestershire sauce on a regular basis, so they’re not getting their money’s worth.
For the vast majority of small businesses, then, building your own list is the right path to take. Find something that you can offer your clients. Build a webpage where you can give it to them for free in exchange for their email address. Get an SEO company to do some small business SEO for that page. If you use an opt-in system, you have their permission to market to them until they opt out — which for most people is never. Time to bring the profits!
135 thoughts on “What It Means to Have A List Targeted Email Marketing for Anyone”
my sports marketing and entertainment teacher has given me an assignment that involves have a full list of all the patents and what they are for that has taken place from January of 2011 to December 8,2011( today) i have found one site but it says there is only one pending patent and i have a feeling its out of date.
here is the link of that one site that i have found. thanks in advance. http://www.engr.wisc.edu/ece/faculty/botez_dan/ListofPublicationsPatentsInvitedPresentations.pdf
Are there people who are having success by using email harvesting softwares for email marketing? I want to buy an email spider but they are very expensive. So I want to be sure of their effectiveness before I buy. Also advise me on which email harvesting software is best to buy.
I am in a general marketing class and I have to do a B2B Marketing Project. Here is what the professor gave us:
The Task
An international power transformer manufacturing company is interested in entering the American market. The company is conducting a preliminary market survey for Power Distribution Transformers in the U.S. market. As a marketing manager, you have been given the responsibility to conduct the study using secondary sources. Based on your analysis the company will decide its next strategy. The company expects you to provide the following information. You must provide enough information in each section so that company can formulate its strategy. Each section must be reported separately. This is a typical B2B marketing project.
1.Demand and Market: Estimate the demand for power distribution transformers in the U.S. A starting point of this analysis could be to determine the NAICS product or industry category code (is NAICS 33531 too broad?) and then search for information on the web and other sources. Describe target market for power distribution transformers and estimate its size (number and money value) and growth. It is possible that you may be able to get a directory/list of the buying companies with addresses and contact information. If you get such information provide it in the Appendix.
2.Market Segmentation: The study may call for a segmentation of the market. Describe how you would segment the market. Define the characteristics of each segment. Possible bases for segmentation may be as follows: type of institution (e.g., residential, retail or industrial market), voltage, value, price, type of transformers (e.g., dry vs. liquid/oil), and usage. Explain how segmentation may help your company in strategy formulation. Be as specific as possible. Your segmentation may call for a possible positioning strategy for different types of transformers. If applicable suggest a positioning strategy.
3.Competition: The industry requires high level of investment because of the value and the size of the product. Competition may be oligopolistic in nature, i.e., only a few companies dominate the market. With globalization, it is changing and the industry is becoming perfectly competitive. Be as detailed as possible in explaining competition.
4.Marketing Mix: Determine the marketing mix for the company. Explain each of the four Ps. Discuss product design and attribute, pricing, promotion and distribution. If needed, suggest separate marketing mix for each segment identified. Your positioning strategy may require separate marketing mix for each segment. Since this is a B2B project the characteristics and the delivery of the mix could be different from the consumer market.
5.Marketing Environment: Explain how the environment affects the marketing of the product. Specifically, identify those forces and factors that may directly affect the demand or the marketing of the product. Consider economic, demographic, technological, legal/political and social/cultural factors affecting the industry. Discuss how each of them affects the market.
I have NO idea where to start, what to do, anything. PLEASE, if someone could help direct me in the right direction I would be grateful.
How do they accomplish that
do you need to have a website, or can you just specialize in email marketing itself for a certain topic (say, fashion?)
What does that mean for us die hard Yahoo users
Damn Microsoft if we wanted to use your services….we’d have MSN
What is a good alternative to Yahoo
Microsoft is like the rich kid with no friends….
Always trying to buy its way into something
I think I will cancel SBCGlobal, and go with Earthlink…Or AOL
I really think MIcrosoft sucks…and they could care less about the people who buy there products
I need to write a marketing plan for one facility within a care company which is underperforming compared to the others. One reason is due to poor branding and attracting the wrong clients. What elements should I include to denote the rebranding of the centre and potentially alter the target market in peoples minds, and increase its revenue?
What are the steps for email marking?
Can anyone give me an example
Any ideas on how to find quality seo companies for small businesses ? So on the lower budget end for seo -1-2,000 a month, etc. with ability to get natural results online.
Thanks
Once a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing strategy.
Explain how you would develop a marketing strategy for one of the products listed below.
Describe each of the target markets that you would seek to reach. Support your rationale with concepts presented in this week’s reading. Support your recommendation with what you have learned in the unit.
Develop a value proposition for your product through differentiation.
Explain how your product will be positioned in the market.
Please use the attached Template.
Lightweight snowblower or lawnmower
Organic milk or soy milk
Flat Panel Plasma TV
Store brand cereal
Hot sauce
Hey, I’m starting to learn email marketing today and I really would love if you can recommend some good video training course, it will definitely speed up the process of learning, cheers.
I have a customer list from my online business that is 20,000 strong with duplicates deleted. Unfortunatly my site has never offered a “join our mailing list” and now I have a list of 20,000 customers. I’d like to start sending out regular customer specials but I dont’ know if I can do this. I’d like to use iContact.com to do it.
I receive regular emails from companies that I buy from all the time. I’ll buy something from company a and within a week i’m getting a newsletter or a deal of the day type of thing. Always with an “unsubscribe” option. I received one today from a very reputable company saying “you are receiving this because we have had a business relationship in the past”….
Here’s my 2 questions:
1. Can I market to my 20,000 customers simply because I’ve sold to them in the past?
2. If no to question 1, can I send an email to all 20,000 asking them if they’d like to receive emails from my company. If yes, click here if no, you’ll not hear from me again.
Any help with this would be greatly appreciated.
Thanks,
Aaron
i own a small bussines where i sell a good quailty brand of safetywear , for the quality my prices are very very good my bussines is all done online i store the stock at my friends garage but i am not getting many big orders which is not good since i have masses of stock i want to find a customer who will order in bulk so my question is : will email marketing be effective, should i email big compaines? and should i send them mail? if so should it be hand written?
Hi,
I am new in email marketing kindly provide business people mail id for email marketing.
I am looking for the best SEO company for small business. I don’t want one of the major SEO companies that charge $100 dollars an hour or more. I’m looking for more of a small business like company that has already been in business but isn’t charging huge prices. Please don’t reply with “just google search it” or “heres a top ten list”. I’m looking for someone that has purchased services from the company they suggest and knows that they do good work.
I need SEO services for my small business. I was approached by Castlewave.com, anyone know if they are any good?
i have read a few things about this email marketing, basically what i understand from it is that you take my email address, and then what?
i mean what do you do with my email list? and how can i make one like that?
I’m a housewife and have no work experience. I want to start some business in South Delhi. Can u suggest what can i do?
I just wanted to know if email marketing is dead or not? Like is still the best way to market products and services? Especially within the Internet marketing niche?
Would love to hear from companies that have used SEO’s and not the SEO’s themselves. My organic listings are pretty good… looking for someone to manage CPC marketing effort on multiple sites.
Need to claify… SEM
what is email marketing ? and if i do email marketing I’ll get paid ? I think email marketing is i have to send email for 3rd party companies and they will pay me..Am i right ? (I’m not sure)..
I would like an open .com domain name, and the name easy to spell. I cannot for the life of me think of a good name. I was thinking eVision Design, or ReWired Design, but both are taken.
I’m trying to rack my head around how a small local business like say a hairdresser or dentist will have SEO in the post Penguin environment. I mean, how relevant will content marketing going to be for your local dentist? I keep on hearing that after Penguin you have to have killer content that everyone what’s to share with everyone else to rank in SERPs. But I mean, what’s “killer content” for a local dentist and who goes around sharing their local dentist’s content anyway? How much social media engagement for a local dentist should you actually expect? Let’s say I’m going to get a root-canal, the last thing I can imagine myself doing is going on the dentists blog and liking or sharing their content.
It just doesn’t seem realistic for small local businesses or am I missing something?
I run a service business in a given area. I want to add tags or some form of web reference that is less intrusive on the viewer side of my webpage but that will bring it up in the rankings for my small neighborhood outside a metropolis… example somewhere i dont live— xyz corp in Burbank or Glendale wants to improve his listings without competing with every corp in Los Angeles…
So is there a way to embed tags about the small town i want customers to find me from in the page?
I’m sooo not a web-guy, thanks in advance.
I have a very small start up home based business. I am looking for ways to market it online. I DO NOT WANT ANY SCAM IDEAS! I just want honest people who have their own business and are marketing it online. I am also looking for a free or just about free way to have a website that would be the name of my company (.com) any help out there. Legit answers only please
Please suggest me how can I choose affordable SEO Packages?
I have an offer of some website designer for search engine optimization work on our small corporate website. Thing is i have not too much knowledge of seo websites. And he wants $950 for a site analysis i think that is too expensive Is there a inexpensive tool or seo software for small businesses you recommend, advice thanks heaps, any Tip much appreciated.
Garrett
@ Jenny
looks promising, thanks for your help
Well I need to make a website about my dad. He is in the construction business and he needs to be advertised. So how do I make a website for him and how do I make it pop up on yahoo or google when someone searches for construction workers?
I want to build up my career by email marketing in ODesk but i have no idea about this.What is important part of email marketing or how it will be easy for me.Hope a advance answer from experts.
A friend and I came up with an idea to start a small shop, online and if it did well maybe move it into a local shop. We’re 16 and have our parents full support and we’re both pretty responsible. I was wondering how much it would cost to start an online shop, it would sell clothing mostly and few other things. Also, what website builders would best suit this and any other hints and tips.
Never thought this would happen to me. I’m so annoyed.. I hate when people have people sending spam from their e-mail accounts and have no knowledge of it, and now I’ve been victimized. Anyway, apparently this happened at 4 am this morning. Someone sent out a bunch of links to everyone in my contact list. So my question is, when someone does get your password and whatnot to do this (first of all, HOW do they get the password.. keylogger? and WHY me?) Is this all they’re using it for? Just to send out spam? Or are they actually searching through all of my personal e-mails? I changed my password, but I’d really like to know what their full purpose is..
I am producing an advertising company and am confused on one specific subject – email blacklisting. My confusion is the following:
We are going to be hosting a range of websites. Each website will have the capacity to send e-mail newsletters from their pointed out domain-name. I’m checking out a blacklist service. However, my concern is – because all the hostnames come from my server IP, why would I examine the sites hostname rather of simply my IP? Does this make good sense at all? So, in summation, my concern is – do blacklist services check my IP address, or the hostname that it’s being submitted from? How particularly do blacklists work? Likewise, are there any free services offered?
Thanks!
I want stop marketing emails i rececived
I have a business idea to set up an online marketing/SEO company in Melbourne. I wanted to get some feedback more along the technical side of things.
The idea is for me to do the business development and then outsource or contract the actual SEO to someone else. I’m trying to work out if the idea would work.
I know it differs between industries, but lets say I had $200-$300 AUD per month for a freelancer or contractor to look after the SEO for clients, what kind of measurable results could they expect to see?
I’m going to be needing a small business website and i’ve heard it’s better to let Yahoo or Google host it to get better and quicker optimization and seen better. Also, I will be using a photo gallery (i’m a fishing guide) and what photo gallery is good to embed that picks up easily in the search engines. Right now I use Photobucket and it doesn’t optimize worth anything.
I’m working as a web marketer in an arabian web solutions company, so I have to write a message to use it in email marketing … and I wish if you have an examples for these messages … thanks
My friends and are are doing a business like yardwork/painting/dog care/ Garage clean up/ Care washes + anything else anyone can think of. Right now we use Kijiji and I have posted a few flyers and we haven’t made much money yet maybe around $1000 altogether. How can I promote it?
EXTRA: I’ve been told by a business owner that I don’t need any licenses unless I make over $30,000 per year.
Hi all. I’m having my website rebuilt and my new web guy wants my Yahoo! Small Business login so he can edit the listing to coincide with his SEO work.
I want to give him my login and I made a new Yahoo! email account just for this, so he wont have access to my entire current Yahoo! account … if that makes sense. I don’t see where i can switch my Small Business account over to this new email address. Any ideas?
Thanks for any help! 🙂
I have a small dress making business and few shops in different cities.
Recently I have developed my own webpage and blog to introduce my business to public.
But I have receiving very low traffic.
One of my friend suggest me for SEO.
But I have no idea about it.
What is SEO and how could I use it to promote my business, please help.
best answer will be rewarded.
In other words, what can get my local small business to appear on page 1 of google when customers search “Contractors in Algonquin IL” or similar?
I was thinking to put $1-200 a month on googles ad program. Will that help a lot?
I have been sent a proposal by a company called National Positions. Their site is http://www.nationalpositions.com/index.html. Anyone have any feed back on this company or ideas on a better one? My site is an adult site http://store.lotionspotionsvibes.com.
I have a small business for which i want to design website pages for that so that i can do my business online also and also want to earn from google . I also want to know what is google adsense and SEO services ? can anybody tell me any good comapny whic can give me this service ?
I have a small grooming shop in Moorpark, need it to come up when local residents search by zip code
Hi, I was wondering if there is a way to read my email marketing statistics correctly and see how it can do to an email marketing campaign?
Hi… I have recently started a small business website, where i provide answers to students assignments and homework help for low price. I’ve got google adwords $100 credit that i can use for advertizing and nothing else to spend on advertizing.. Is there any way i can get advertize it in better way for free for sometime.. if i get even 2-3 orders in start I know i can get more work as I really have best people working for me, but how do i start… say i wana target my service to US, should i start joining school college communites of those places or some better alternative is there. I really am confused and I cant afford SEO people or anything like that…please help, i already spent lot here and I just want a start.
I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users’ inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.
I have had my ebay store for the past 2 years. I managed to do all I could and still feel like I am seriously lacking huge traffic unlike most of my competitors. They can get hits of 125 the first day, while I am so ar behind.
I belong to various sites
Chictopia
myspace
Blogger
twitter
facebook
even goodle ads which actually does nothing for me.
I even tried expanding keywords.
Can someone let me know what I MIGHT not be doing or doing wrong?
Here is my website
http://stores.shop.ebay.com/Chictree-Vintage__W0QQ_armrsZ1
here is my comps links if anyone cares to look
http://stores.shop.ebay.com/FUNKIN-JUNKIE__W0QQ_armrsZ1
http://stores.shop.ebay.com/MakiMaki-Vintage__W0QQ_armrsZ1
Hi there, I am setting up a new online business and need some advice on how to do the SEO. I used to look after a website with my old job and the agency I used charged us £1000 p/month for adwords but being a small business I won’t have that kind of budget. Thanks
If you were able to attend an online seminar (webinar) to learn something new that would be beneficial to you and you business, what would the topic be?
I run a business offering software localization, however the email address I use (it’s a business address) is constantly spammed without my permission – i.e. I haven’t opted in. However, I read somewhere that it’s not illegal to send unsolicited emails to a business, but it is to send to consumers.
Is this true? Is there anything I can do to at least limit the spam?