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The Four Cardinal Non-Tech Rules of Website SEO

Website SEO is often thought of in highly technical terms, and it’s easy to write a highly technical piece about it — but when you really get into it, there is as much art in the SEO field as there is science. Let’s talk for a little bit about the four non-technical cardinal rules of SEO — the art behind the techniques.

Different Searchers Have Different Needs
The so-called ‘buying keywords’ are used by users that intend to purchase something today, so it makes sense that they’re the first keywords targeted by a website that’s trying to sell something. But if you ignore all of the other keywords, you lose out on potential future customers.

There are four kinds of relevant surfers: those seeking broad, generic information; those seeking brand-specific information; those looking at the terms of a possible transaction; and those looking to perform a specific transaction right now. If your website offers landing pages for all kinds of surfers — — you can take advantage of a much broader diversity of relevant searchers.

Humans Experience, Search Engines Access
This is possibly the most artistic part of the art of two very different clientele: the humans that are reading the site, and the search engine spiders that are crawling it. The spiders don’t see things like flash banners, fancy graphics, or password-protected content. The humans, meanwhile, don’t see things like inbound links or site speed. Maximizing both angles will lead to the best results, but too many SEO gurus focus on either one or the other.

Internal Links Matter
90% of SEO gurus out there — particularly the freelance kind — are interested in exactly one metric: the number of inbound links from unique root domains to your site. That’s a good metric, but it ignores a very powerful on-site SEO tool: internal links. Internal links are great for telling the search engines what each specific page on your site is all about.

The Best External Links Come On Their Own
Making backlinks appear is the easy part of SEO — but the best backlinks are the ones you don’t have to create on your own. The key to getting unsolicited backlinks from other people’s sites is simple: top-tier content. Unique content that has information you can’t find anywhere else, and that is worthy of outside attention, will get it.

29 thoughts on “The Four Cardinal Non-Tech Rules of Website SEO”

  1. I am looking for a company that doesn’t require me to bind in a half yearly or yearly contract. I want quick organic backlinks for my website.

  2. i am designer i want to learn it so plz tell me whats in on page seo & off page how to rank & get page rank? I hope you will help me in this matter.you can talk to me at [email protected]

  3. hello everybody.

    I am kinda OK web designer. I just got my personal web design done!

    Now I wanna know what is SEO and how to use it. SEO stands for search for “Search Engine Optimization”. Please tell me and guide me. I am nooob in it. Dont know noting about it, but wanna use it.

    So please tell me little bt abt it and GIVE ME GUIDE HOW TO USE IT!

    THANKS in Advance guyz!

  4. i work for this company which has got really effective products. Being a small scale company, it cannot try paid online marketing methods.Any ideas ?

  5. I am newbie in search engine optimization and working on my site for the PPC campaign. I am researching about it. Hope you will give me good suggestions.

  6. Hi

    I’ve recently created a new website http://www.justkrissi.com selling all sorts of Nail polish and nail care products.

    It’s not been live for very long, can you tell me if the SEO is any good?

    Plus any feedback on the look and operation of the site would be really appreciated.



  7. Hello friends.

    My name is Ivan from Toronto, Canada. I am a copywriter for a SEO company located in Montreal, Quebec.

    Me and my colleagues have run into a little dilemma and I was wondering if you could assist us with your expertise.

    We are a search engine optimization company, and are currently working of a FAQ section of our site and by our very nature tend to ask more technical, advanced questions and are afraid of overlooking the obvious. Since SEO is quite a niche practice, I was wondering if you could give us a hand and ask a couple of questions.

    SEO – Search Engine Optimization, what would be the questions you would ask if you came across that phrase. For Example:

    – What is it?
    – Who does do?
    – and so on, anything that comes to your mind will be of great value to us.

    We would greatly appreciate any questions on your part, no matter how small or big! Anything that can help us get that FAQ up there!
    I will try to answer all of them. Thank you, hope to hear from you

  8. Hi everyone,
    Could anyone tell me what is the SEO and and other things related to it iam sorry but iam little new to such things..If I have a website so how I can promote it to Top Rank??

    Thanks in Advance.!!

  9. I have done these for my website:
    – Manual Directory Submission
    – Social Bookmarking Submission
    – Article Submissions
    – add comments to blogs, forum, etc. with a link to my website,
    what should I do now to get a better page rank and much more traffic to my website?

  10. please can anyone tell me the real meaning of search engine optimization(SEO) and search engine marketing (SEM)

  11. I just started writing for a freelancing site, and I was told to try some organic linking for the best SEO results. Does organic linking entail adding links to other websites other than the one I write for? Or is it linking to other articles on the site I write for?

  12. i am develop a website in php. i want to kept it in Google Organic search. can Google charge for it. i have no money for ppc or paid search. Please give me answer. i am new in SEO area.
    sorry for my English.

  13. hello friend…if u have any ideas how to increase the website search result…I heart seo is the best way to get optimize your website ranking as well help your site to generate my traffic from one to the best search result site like google,yahoo & msn. please help me to get how seo work & what are imp tools are use while optimizing site

  14. timq3dimensionscom

    hi friend
    I am a web Designer currently i am studing about Search Engine Optimization ( SEO ) so what type of software i have to use for making traffic and others

  15. I am doing some SEO work for a company and I have a few questions. First, there is a company trying to get my boss to pay $11,000 for SEO work. This company says they are doing the SEO by adding links and descriptions to web pages. On one page alone, there are a bunch of links towards the end of the page and this company is telling my boss that this is the “secret” to SEO. Now, the only way I can think how this would be effective, is by actually having the key term and description linked to the page and inserted into the met tag keywords. Whatever this company is doing it works, because one of our competitors is #1 in rankings on Google, Yahoo and others for basically all of the keywords we can think of that have to do with our industry. So, my question is, do these large SEO companies have some sort of agreement with the search engines where they get precedence in the search listings? Or is it more likely to get listed higher in the listings by having the keyword on your website multiple times (what they have is multiple keywords and when you click on one, there is a web page describing the term). I am being pressured to improve our ratings without the use of an SEO company, and I am really unsure of what I can do. Would an SEO program work well for me?

    I am not looking for a company to pay thousands of dollars to. I have been hired to do this and am looking for people who are not part of SEO companies to give me tips and advice.

  16. Is organic or natural link building contacting websites personally and sending individual and personalized emails? How does google recognize the difference between organic and generated? Does one take a slower amount of time. Do I get rewarded if I build my links slowly? Any help would be greatly appreciated. Thanks!!

  17. Can any one tell me which one is most beneficial?? Search Engine Optimization or Social Media Optimization??
    Please help??

  18. Im looking for Affordable Search Engine Optimization SEO Philippines?

    Cheapest Web Marketing, Promotion, SEO, Internet Marketer?

  19. Hi, i want SEO (search engine optimization) e- book or pdf filed book, it should be suitable for beginner as well as experience ones. please provide download link if possible.

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