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Organic SEO And BIG Business: A Natural Combination

Organic SEO companies like to talk a lot about small businesses — because small businesses make up the vast majority of our client base. But that doesn’t mean that small businesses are the only ones that can benefit from quality SEO.

SEO At the Upper Echelons
Google already has a tendency to give big brand names a boost in the SERPs, so they get lots of traffic already — but when it comes to people ready to buy from your business, more is always better. So how do BIG businesses benefit from SEO? Much the same way that smaller businesses do, only on a larger scale.

For example, I worked on a project once for Travelocity. You can imagine that Travelocity pretty much dominates the SERPs for most obviously travel-related keywords, so what more would they possibly need? Simple – they wanted to cut into the hotel market and undercut Expedia and Priceline. So they hired a pile of SEO companies and contractors, and had us create a huge quantity of content centered around hotel-based keywords.

The thing that separates big-business SEO from small business SEO is ashley leggat little pokies the level of competition and the moves that a big business can pull to gain rank. There’s nothing a small business can do to compete with ChapStick for the keyword “lip balm” — but Burt’s Bees is sure willing and able to give them a run for their money.

The Lesson Big Business Can Learn from Small Business’ SEO
The thing that small businesses do well is scavenge around edges of big business’ wake. In other words, while you can’t compete with the big boys for “lip balm”, you can totally get “organic lip balm”, “lip balm for toddlers”, or “lip chap” if you don’t mind competing with a reality TV star.

Why aren’t big businesses going after these secondary keywords? Undoubtedly it takes a vast quantity of resources to stay at the top of the big-time, two-word, high-traffic keywords. But is it worth it? Not always. Some big businesses would do better investing $1000 into each of several dozen ‘lesser’ keywords than they would spending $100,000 staying on top of one truly epic keyword, even when you take Google’s ‘big business bump’ into account.

50 thoughts on “Organic SEO And BIG Business: A Natural Combination”

  1. I have done these for my website:
    – Manual Directory Submission
    – Social Bookmarking Submission
    – Article Submissions
    – add comments to blogs, forum, etc. with a link to my website,
    what should I do now to get a better page rank and much more traffic to my website?

  2. Jeanelle the Retard


    I’ve recently created a new website http://www.justkrissi.com selling all sorts of Nail polish and nail care products.

    It’s not been live for very long, can you tell me if the SEO is any good?

    Plus any feedback on the look and operation of the site would be really appreciated.



  3. When using rank checking tools, many of them run too many queries in a short amount of time causing the search engines to temporarily ban your IP. The same can happen if you use too many tool bar tools at once.
    But are there any ways to stay search engines friendly?

  4. which is the best seo company in kerala ?….is there any company which doing both seo and web designing works?

  5. hello friend…if u have any ideas how to increase the website search result…I heart seo is the best way to get optimize your website ranking as well help your site to generate my traffic from one to the best search result site like google,yahoo & msn. please help me to get how seo work & what are imp tools are use while optimizing site

  6. I just started writing for a freelancing site, and I was told to try some organic linking for the best SEO results. Does organic linking entail adding links to other websites other than the one I write for? Or is it linking to other articles on the site I write for?

  7. I am newbie in search engine optimization and working on my site for the PPC campaign. I am researching about it. Hope you will give me good suggestions.

  8. I have a website and i want to market the website with a company which is the best seo service company?

  9. (only for setup)
    does price necessarily reflect quality of service?
    any honest suggestion for search engine optimization?

  10. I have $140 CDN and I need to get the most out of it in terms of SEO. Is there a good company that delivers, that is not going to promote my site illegally or spam it. This company must be reputable.

    I know that SEO can be a pretty large monthly cost but this is what I have to start with and I need to put it to good use and get the most out of it. I think my site will be a little more tricky than the average one, have a look to see why http://www.kazoomba.ca

    I’m broadcasting to a huge audience rather than to a specific product or category. My site is a free local auction site. Have a look than make a recommendation to a company that can get me a bit farther ahead with $140.


  11. henryshensbcglobalnet

    please can anyone tell me the real meaning of search engine optimization(SEO) and search engine marketing (SEM)

  12. Can any one tell me which one is most beneficial?? Search Engine Optimization or Social Media Optimization??
    Please help??

  13. Hi everyone,
    Could anyone tell me what is the SEO and and other things related to it iam sorry but iam little new to such things..If I have a website so how I can promote it to Top Rank??

    Thanks in Advance.!!

  14. First I would like to tell that I am not a newbie website owner.
    My site is 2 weeks old and gets 200-350 unique visitors a day – organic google. most of the leading keywords drive the traffic.
    I am an SEO in my country and it is the first time to work abroad (global world).

    I uses Digg, Stumble, Carnival , site directories, SE submissions, Propeller, google bookmark, technocrati and also comment on blogs.

    I don’t take into account Linkedin, facebook and twitter- they drive 100 a day As the moment I stop promoting the site, these sources will dry out.

    Now, I need a VALUE-ADDED advice from an SEO expert – how to step up the ladder to the 2000 daily organic visitors.

  15. Anybody knows this method. I’m sure; the Godfather of SESs Google also cannot give the guarantee for rankings within 48 hrs.

    Look at the screenshot.

    If you know this method Please reply here or PM me. I’m very much grateful to you. And If your method works means, I’m ready to pay for your coaching.

    http://awesomescreenshot.com/07b5rg6f4 (Screenshot Link)

  16. Please spare me the sarcastic jokes… I appreciate any help anyone can offer… I had several organic SEO sites that were racing up the Google rankings. They started climbing from page 3 or 4 all the way up to the first page of search results in just a few weeks. Then, hoping to improve the rankings even more, I slightly modified the Titles, Meta tags and text on the sites, and Google immediately knocked all of the sites off of the search results and now they don’t come up at all, not even 50 pages into it! I didn’t “cheat” or do anything Google should have rejected. Please help! 🙂

  17. Hey all, I need to optimize my website so as to increase my traffic and attract more patients. If required I would like to reconstruct my website. And what should I take into consideration while selecting a SEO company.

  18. I’m looking for a directory of SEO companies in the uk. I have a large list of premium .co.uk domain names and I am looking to partner with as many companies as possible. Is there such thing as a directory / list online anywhere?

  19. Please only respond if you have experience in this matter.

    I own a small computer repair business in a Dallas area suburb. I have seen fast, noticeable results with my Google rankings from my new SEO campaign. But so far, I have not seen any results in call volume. We are, for now, only using key words that correspond to my suburb. Soon, we will spread to other neighboring suburbs and then eventually to Dallas.

    My company is already among the top two results in the first page for computer repair, virus removal, and laptop removal for my suburb. But still no phone calls. Should I be patient and wait for the SEO campaign to spread? Or should I back out now? It’s costing me 800. a month. About to begin the third month.

  20. Hello friends.

    My name is Ivan from Toronto, Canada. I am a copywriter for a SEO company located in Montreal, Quebec.

    Me and my colleagues have run into a little dilemma and I was wondering if you could assist us with your expertise.

    We are a search engine optimization company, and are currently working of a FAQ section of our site and by our very nature tend to ask more technical, advanced questions and are afraid of overlooking the obvious. Since SEO is quite a niche practice, I was wondering if you could give us a hand and ask a couple of questions.

    SEO – Search Engine Optimization, what would be the questions you would ask if you came across that phrase. For Example:

    – What is it?
    – Who does do?
    – and so on, anything that comes to your mind will be of great value to us.

    We would greatly appreciate any questions on your part, no matter how small or big! Anything that can help us get that FAQ up there!
    I will try to answer all of them. Thank you, hope to hear from you

  21. Is organic SEO Needed by the automotive Industry or should they just continue to put all their internet net advertising dollars in PPC and buy leads from carsites?

  22. Recently I purchased cheap SEO package in internet consultant online. but my web site got top in Google . i go lot of link from different website As a result i am getting traffic and sale . I purchase for 3 month . Will i purchase one year from internetconsultantonline.com ? Any one suggest me good or bad ? which seo package good for business sale ?


  23. Ssshhhh Im becoming aroused

    Hi…. Everyone. I want to promote my business through internet. So I am looking for the seo Company in Delhi. Please suggest me best seo company for my business promotion.

  24. hello everybody.

    I am kinda OK web designer. I just got my personal web design done!

    Now I wanna know what is SEO and how to use it. SEO stands for search for “Search Engine Optimization”. Please tell me and guide me. I am nooob in it. Dont know noting about it, but wanna use it.

    So please tell me little bt abt it and GIVE ME GUIDE HOW TO USE IT!

    THANKS in Advance guyz!

  25. I need to optimize my real estate business situated in USA. looking for cheap SEO provider in India.
    Please suggest me some companies which you have experienced before.

  26. hi there I was just wondering to know who is the best and cheap SEO out there I am a newbie and need a help with this because I called google and they went by keyword of $1.25 each and I don’t know why but they were too expensive for me. not enough clicks. so please help.

  27. Is organic or natural link building contacting websites personally and sending individual and personalized emails? How does google recognize the difference between organic and generated? Does one take a slower amount of time. Do I get rewarded if I build my links slowly? Any help would be greatly appreciated. Thanks!!

  28. i work for this company which has got really effective products. Being a small scale company, it cannot try paid online marketing methods.Any ideas ?

  29. Hello Yahoo Community,

    My boss wants me to find an SEO (Search Engine Optimization) Company that is a scam, so I can talk to them and figure out their bad tactics. We want to be able to use this for an article or advertising, so we can warn others about bad SEO practices out there. Does anyone have any history with a bad SEO company and want to give me their website address? Thanks!
    Thanks Brian, your response was very helpful.

  30. I have the trial version of IBP and it seems like this would be WONDERFUL but I cannot afford to pay for it right now. Are there free websites or software products that are similar, for free or cheap? I know I’m probably dreaming but I thought I’d ask anyway. Do you have any other SEO tips?

  31. Let if you want to choose a good SEO company in Hyderabad, first check the company’s profile and previous client testimonials
    Check the company’s page rank and Alexa ranking progress from last 6 months.
    Check the SEO company’s review through online especially Google plus reviews.
    Simply, if your company is related to health check with your target keyword in the search engine, who is getting top position on the top, contact that website SEO service provider
    Simply check with “SEO service company in Hyderabad” check who is getting top position in the search engine, he is the best, he gets the top position similarly make sure your website as well. I hope this tip helps to choose the best zoos company in Hyderabad.

  32. Does anyone have suggestions for an SEO company that does international SEO, i.e. europe, latin american and asia? looking for one company to take care of all regions, including US.

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