If you want to get the maximum traffic to your website, then you must utilize website SEO techniques. Search engines look for content that is relevant and user friendly. If your site is fancy and flashy, but not consistent, then you cannot rank high on search engine listings. There are some simple techniques to make your website rank high on search engine results.
1. Make it simple
The format of your website should be easy to use and understand. If people are able to search the information they are looking for, it will improve the user friendliness of your website, and thus perk up its ranking on search engine results.
2. Good content quality
Make sure that your content is relevant to your website. Inconsistent content will confuse the visitors, which is not liked by search engines. Though it is important to insert keywords to rank high on results, but your services, unless they find your website reliable.
3. Use long tail keywords
Since there are many websites dealing with the same products or services as you are, there is a strong competition for keywords. If you want to stay ahead of the competition, build phrases making use of the most common keywords. These long keywords are called long tail keywords, and help you generate more traffic, as they are more targeted.
4. Write and post articles
You can write articles and post them on various article directories, with a back link to your website. This will gain more reputation for you, as well as increase the page rank of your website.
5. Write a blog
A blog is very helpful if you want your website to rank high on search engine listings. You can attach the blog to your website. Though a blog is a very useful tool, but you must update it regularly and keep it fresh.
Summing them up, website SEO is more about making an efficient and user friendly website, than anything else.