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Is Local Internet Marketing Ever A Bad Idea?

If you have a small business that has a website (and if you don’t, you really should), you should be talking to your SEO company (and if you don’t have one, you really should) about Local Internet Marketing. LIM, as no one ever calls it, is a series of tricks that trades global exposure for highly-concentrated local exposure. Which, by and large, is much more profitable for a small business. Unless your business model includes finding customers in Japan and Kenya and mailing them your products, you’re better off looking local.

Local markets, even on the Internet, are easier to conquer than the worldwide market. When you ask your “candy bouquets” to “bouquets in Tallahassee”.

So is there ever a time when it’s bad for a small business to switch to local internet marketing? Sure, but only one: when you don’t actually have a storefront. Any business that has an address or a front door should engage in LIM as fully as they can. Local internet marketing has two big benefits that make it an obvious choice.

First, local internet marketing is cheaper than global internet marketing. The cost-per-month might be the same, but it will take fewer months to dominate your local keywords than it would have to win over global keywords of the same quality.

Second, global internet marketing isn’t likely to drive a lot of traffic through your doors. It’s just psychology — when people search for “candy bouquets”, they’re just as likely as not to be information seekers, preparing to make their own candy bouquets. But when someone searchers for “candy bouquets in Tallahassee”, they’re clearly looking to go somewhere and buy something — and that’s exactly the kind of customer you want walking through your doors.

75 thoughts on “Is Local Internet Marketing Ever A Bad Idea?”

  1. We are softeare comapny. We sell Google calendar + Outlook sync programs.

    We are about to start affiliate marketing program.

    Who will the good affiliates for our product?

  2. myself vimal verma from zigroup web development company in kanpur. i want to know best planing for capturing local market

  3. I have to do a marketing research for a daycare school for pre-k, k, 1st and 2nd grade. The question is: What secondary data may help us find this information? Will this include using the internet, books and looking at research on schools?

  4. Local Internet Marketing Company http://www.iclicklocal.com I am starting a Local Business here is Los Angeles, CA do any of you guys have any opinions on HOW to choose a company? I have a couple of business partners who have used iclicklocal.com A Local Internet Marketing Company and have got great results. What do you think of a company that I KNOW is reputable and I KNOW will get the job done?

  5. I own a florist in Chicago area, we have been in business for over 50 years. We have never really had to do much advertising because everyone knew us. Times have changed and I find myself looking for ways to boost sales. I never used a marketing company but I feel I have to try sometime besides an ad in the local paper.

  6. I am interested in purchasing my first handgun, but I am not sure where to start. I have done some research on the internet and I have decided to get a revolver. I am going to use it for home defense and target pratice for fun. I want a gun that is going to be reliable and not jam that is why I think a revolver will be my best choose. Any advice or tips I would greatly appreciated it. Thank you!

  7. I have a business and been using advernation.com and was wondering if anyone else used them they got my business site to the top of search engines and got me a larger customer base, they are located in queens ny advernation internet marketing seo web design hosting and more

  8. Jerosh Nagulachandran

    I want to know the best type of insurance for me: my business is search engine optimisation and web content copywriting. I may also do some web design

  9. Okay so I’m planning to open a net cafe in CT, USA
    The business would allow people to use the Computer for anything they want and charge them $2 hourly. There will be a section for drinks like water, Soda,…etc. It also would have a section for games like Play-station, X-box, Wii that would charge them $3 per game. So my question is;
    1-Is it a good idea to open that business in Connecticut USA?
    2-Would I have up to 24 costumers daily?
    3-What things do I have to pay for to set up the Internet Cafe?

    Correct me please.

  10. I would like to do a homestudy course of some sort that offers support and training in this area. I am in Australia don’t know if that matters. Can anyone help?

  11. I am starting a Hi Def tvs and accessories business. We have had a local photo store for years, now we’re getting into the HD market. Our niche: internet prices, savvy consulting, delivery, setup, installtion all at lowest prices.
    We are already using craigslist. What about cost/benefit of: local radio ads?, promotions through other local retailers- and which kind?, mailings?, we do have a limited website currently, but we sell local only- so how to SEO for that?
    We are also Ebay powersellers/drop-off site and use Constant Contact to email blast our existing local customers with deals.
    Other ideas on product line and pricing would be helpful.

    Thanks in advance.

  12. I belong to a online community at http://www.videosift.com, which users post the best videos from major video hosting sites such as Google Video and Youtube.com.

    Its a small community but we are looking to extend our reach via online marketing, and i was wondering what is the best way of getting a site known on the web.
    The site is updated hourly by users, and there is around 4000 users.

  13. I have internet through my local cable company but it is very expensive.Can i get any other internet service through my cable lines in my house?Can i get internet with out getting a home phone?

  14. I’m currently a sophomore in college, intending to get an MBA after graduating with a degree in English Literature. I intend to start a business in the future, however I really don’t have much of a clue on the economics and businesses of today’s world. I try to keep in touch by reading, but this doesn’t seem like enough.

    Where can I learn about what the market is demanding today and what kind of small businesses would stand a good chance if I do start a small business in the future? I’m asking so I can learn early and have an idea what it’s like to start a business. I would like to follow the economic trends of the market until the day I run my business.

    Mature and informative answers would be much appreciated. Thanks

  15. I would like to work from my home base computer and was told my best bet would be internet marketing. I am currently a Licensed Real Estate agent is their anthing in marketing that would pertain to my current position?

  16. I see a lot of ads when I search on google about home business and making money online, I guess this is what internet marketing is all about, but there’s so many different websites offering different products.

    So where can I go to learn more about this without having to sign up or buy something first, I mean the real truth about this stuff and not the hype I seem to run into everywhere else I go.

  17. a well established hospital in the middle east, well known by the community what else we can do regarding the marketing efforts?!

  18. I just started a business providing a service in homes. I am only selling the service. I need ideas to advertise free onlne, I have a website. Do you know of prime places or sites to get listed for free or any ideas to sell the service ?

  19. Have tried ad words (Google) yahoo sponsored search
    Washington /Baltimore area
    I’m a tax consulting firm

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  21. Internet marketing can get various tedious if you only rely on emails (although emailing messages about the event to anyone i know should be the first step). I really want to find a way to send this message out to as many people as possible. Any marketing genius out there who can help me with this? Thank you so much!

  22. i am interested in internet marketing, and I have plenty of products and plenty of websites that i want to make to advertise those products for income. How do I handly multiple niche ideas?? It seems like I have too many, but if I try to stay with just one idea, that is so boring and limited to my multi-faceted, multi-idea, entreprenuerial brain. Please help – advice!!

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