Alright, listen up, because I’m about to tell you the single most important secret to success in literally any field of endeavor, online or off, and it’s only three words long: focus through failure. I’ve had websites — they failed. I gave up on them because they didn’t ‘pop’ like I thought they should. I put 5-8 hours of work in every day for months only to waste all of that time because I lost focus, and I decided that I had failed.
I was, in a word, stupid.
But the next time I tried, I decided not to invest my own time. I hired an tell you is what ‘focus’ means – it means Follow One Course Until Success. Don’t give up — because until you give up, you haven’t failed yet.”
Of course, I let him talk me into sticking with the company, and guess what? He was right. It took another few months — long after I was past my comfort level. I kept looking at my dwindling savings and going “this can’t be it.” That’s hard for a person to do. But I stuck with it, because some gurus I talked to basically agreed with the SEO guy, and I figured I didn’t want to throw away my money like I had thrown away my time.
Eventually, we hit pay dirt. It happened all at once — Google did a PR update, and suddenly a bunch of the pages I had backlinks from went up in PR, and my page benefited. I got ranked on the first page — a few cases, in the first spot — for my keywords. It was a long and worrisome phase, those dark days, but I focused through my failure, and in the end, the SEO companies came through for me.
