Custom blog creation is one of the greatest tools that a small business can purchase from a qualified SEO company. The reasons are legion, but the greatest benefits can be encapsulated in a few short concepts: content, control, conversions, and character.
Content
Anyone who has even looked sideways at the world of Internet Marketing has heard someone say “CONTENT IS KING”. That’s because it’s true — Google loves fresh content more than just about anything else. In this more than anything else, a blog is a great source of Search Engine love, because by it’s very design, it gives Google what it loves best on a regular schedule of goodness.
Control
By the same token, what SEO experts love more than anything else is a backlink that gives you complete control over all of its aspects. Specifically: the anchor text, the page linked to, the position of that backlink within the content, and the content of the content that surrounds the backlink. It’s very hard to get precise control over all of those aspects of the backlink, but blogs do it nicely.
Conversions
In succession, let’s look at what free online pokies with free spins webmasters love most: to make sales. In most minds, the most important parts of making sales are traffic and conversions — but there’s a factor that seems to slip most people’s minds. Most gurus act as though it’s the landing page alone that determines conversions, but that’s just not the case. A good portion of the ‘convertiblity’ of a given visitor has to do with their state of mind before they get to the landing page — and with a blog, you can set them up to be in a buying state of mind before they reach the page, priming the pump as it were.
Character
And at last, it’s time to pay attention to the surfer. Surfers love to read things that are fun, outrageous, titillating, and zany. Blogs, because they’re expected to be one crazy person’s take on the world, are perfectly allowed to be any or all of those things.
And right there, you’ve got the reason why custom blogs are the best SEO this side of a massive spurt of article writing and distribution — because everyone, from the surfer to the search engine, loves them.
