It’s actually fairly likely that you’ve never heard of a web presenter, but if you have, it’s actually fairly likely that you’ve only heard glowing things said about them by people who want to sell them to you. Web presenters are still fairly new in the world of online marketing; they don’t have the credibility that tools like custom blog creation or targeted Email marketing have. Like Email marketing, Web Presenters aren’t a part of your SEO strategy — they’re the second stage, a tool used to increase conversions.
The basic law of making money online is mathematical: the number of visitors you get times your conversion rate times the sale price of the product minus your costs equals your profits. Increase the visitors (with SEO), and you make more money — but increase the conversion rate (with a Web Presenter), and you make more money as well. At some point, improving your conversion rate becomes more profitable than pushing more traffic onto a low-conversion page, and that’s when tools like Web Presenters come in handy.
A Web Presenter, for the record, is a full-body or head-and-shoulders image of a person who pops up on your screen and talks to you about the content of the page. The benefits of a Web Presenter are intuitively obvious: they talk to you, they have posture and gesticulations and all of those secondary elements of communication that text lacks, and they’re hard to stop watching once they get started, so they increase stickiness as well.
But there are pitfalls to be found when hiring a Web Presenter. You should be careful to choose a Web Presenter whose image matches that of your company. Hiring a conservative-looking older gentleman for an agile young SEO company might not be the right fit, for example. You should also make sure that your Web Presenter is comfortable with your content. Having a Web Presenter that pronounces ‘SEO’ as a one-syllable word that rhymes with “Rio” will immediately throw suspicion on that company’s site, for example. Make sure that the image and the content come across clearly, however, and you should find that a Web Presenter has very positive effects on your bottom line.
