If there’s one complaint that webmasters have about article writing and distribution, it’s that it takes a long, long time to do it right. Not only do you have to know all of the rules that the biggest, baddest article directory (you know who you are) lays on its writers, but you also have to research and write articles relevant to your business. Then, you have to submit them — and if you don’t syndicate them over at least a dozen directories, you’re losing out on a lot of the potential of those articles. That’s several man-hours just in submissions!
So, how do the experts do it? The answer is “very much the same way that they do Forum posting.” That is to say, they start with a subject, they find a source that says something interesting, they rewrite that interesting thing so that it’s in completely different words, and they post it. Only with article writing and distribution, they add a couple of extra steps. The end result is the four-star method.
.” That is to say, they start with a subject, they find a source that says something interesting, they rewrite that interesting thing so that it’s in completely different words, and they post it. Only with article writing and distribution, they add a couple of extra steps. The end result is the four-star method.
- First, they find a source. Sometimes it’s
SGoogle News, sometimes it’s EzineArticles, sometimes it’s a cribd document. The point is that they choose source material that is clean, well-written, and of course relevant. - Next, they rewrite the source material — often combining two or more sources — and they work in the keyword according to the rules of basic SEO (and EZA, of course).
- Then, they submit the article to those directories that manually go over all of their entries, and they wait for those to get approved.
- Finally, they go autosubmit to hundreds of less discerning directories, often after adding a backlink to a copy of the same article on the more discerning directories.
The end result, assuming the writer has a decent command of the English language and actually understands the topic at hand, is a few articles on a few powerful sites that each have dozens of backlinks to them from other iterations of the same article — making them much stronger to the search engines than if they were simple standalone articles.
