PPC (Pay Per Click) management is often viewed as a little more technical than its counterpoint in SEO management, and whilst there are some good reasons for this, it doesn’t mean that you should ignore the opportunity that hiring a PPC expert can afford you. PPC marketing is the advertising or sponsored links that search engines deliver right at the top / front of search results, right in front of the viewer’s eyes.
The other main benefit to PPC advertising is that you will only ever pay for converted clicks i.e. actual incoming traffic brought into your site.
Expertise
There is seemingly an infinite well of wisdom to proper PPC management, and the field is constantly growing. While you might think that you know what PPC is, unless you’re a professional you won’t know how to make the most of the various features it includes.
Do you know what negative keywords are? They are keywords that may prevent your page showing up at all. Missing this type of critical point is why you hire an expert. You don’t do your own plumbing do you?
Money
Running effective PPC campaigns means having software programs which generally involve a monthly fee and which can be very costly. You have to ask whether it is cost effective for you to take on these costs, when there is an expert out there who includes these costs in their charge.
Also would you be able to tell if your incoming clicks were real visitors or if you were victim to click fraud?
Time
To reiterate the point made under expertise, would you really be able to match the services on offer from the professionals? It would generally make sense for you to stick to running your business, rather than taking the time to learn a new trade.
